We guide entrepreneurial leadership teams to implement simple, proven organizational frameworks that increase scalability, predictability, and profitability. There is no secret that running a strong business requires scalable organizational systems run by leadership teams that work in harmony with transparency, accountability and results. Better Business + Better Team = Better Life. inVantage was developed by experienced business owners who understand the challenges of “making it all fit together.” We work with you to strengthen your business – your overall vision, operations and talent. As trusted business guides, we bring the right tools and methods to businesses so you not only grow, but thrive.

We help leaders build great organizations through intentional actions.

At MC2, we are dedicated to transforming businesses and catapulting growth using a unique combination of strategic insight and execution excellence. Founder Merin Coutts, has earned a reputation as a results-driven coach who helps companies thrive in today's competitive landscape. Blending the best of Scaling Up, EOS (Entrepreneurial Operating System), and the Value Builder systems, you will experience expansion, streamlined operations, enhanced team alignment, and informed decisions that propel your business to exponential growth. Putting processes in place simply for the benefit of process is of no value; together we will build structure and rigour, and move towards a vision of growth that increases enterprise value. Start with a clear benchmark of your current state and receive annual progress scores making it easy to assess your coaching Return on Investment (ROI). Whether you are looking to transition your business soon or simply want the assurance of knowing you are building an investment for the future, we will put the pieces in place that grow your value and bring you peace and confidence so you can focus on all the other things in life that your hard work affords.

I help growth-focused businesses get aligned, build momentum, and execute what matters most. As the founder of Pinnacle Coaching, I work with leadership teams who are ready to scale but need clarity, structure, and accountability to get there. Using my FlexOS framework, I guide companies through a tailored approach to vision, strategy, execution, and team health—while adapting the tools and cadence to match where you are today. My coaching style is direct but supportive. I ask the tough questions, simplify the complex, and keep things practical and results-driven. Clients appreciate the structure I bring, the flexibility to pivot when needed, and the way I integrate systems like EOS®, Strategic Coach®, and tools like Ninety.io to keep everyone aligned and moving forward. If you’re ready to stop spinning your wheels and start gaining traction—let’s talk.